You may already be familiar with the three basic stages of a product launch.
One, pre-product launch; two, product launch; and three, post-product launch.
I believe the name itself suggests that pre-product launch is when the activities take place before the event; product launch is the event itself; and post-product launch is when the activities take place after the product launch.
In this article, we will be talking about how a product launch webinar may help formulate a full-fledged strategy for all three stages.
First things first, let’s talk about the pre-product launch strategy.
Pre-Product Launch Strategy
The major task of this strategy is to create an audience for our product launch.
We must target our niche; the audience we are targeting to purchase our product may be larger in number, but we will still call it a niche.
Therefore, people must know “what your product is.” “What problem does your product solve?” and most importantly, “Who needs this product?
Now, the question arises: how will my product reach the target market? Even if it does, how will the audience react? Will they like it? Will they find it worth it? I am not asking you to self-doubt; instead, be more confident by taking a survey.
The survey will give you 75% of the answer on its own.
Once you know why you want to have this product launch, you will be able to align your goals with the success of your product launch through a webinar.
Plan your Product Launch.
Once you have determined your “why,” the next step is to have an alignment between your goals and the success of your product launch webinar.
The success of your product launch webinar entirely depends on the goals you set.
Loop between Product Management and the Social Media Team
You may already know this, but let me remind you that “teamwork makes the dream work.”
You will have to assign the tasks accordingly to the team leaders to ensure the smoothness of the entire process.
Get your Product Launch Webinar a Speaker.
As the conventional methods of holding a product launch also required a representative so that all the audience felt somehow connected, an online product launch webinar will also require a speaker.
There can be multiple speakers, depending on the size of the event.
Create a Script for the Entire Webinar Meeting.
The most effective way to write a script is to make sure that you build some emotions around your product so that the audience feels some connection with it. We all know it is a product launch, but make it so interactive and engaging that the audience remembers your product.
I am recommending you go through this outline to write your script; it isn’t necessary to go through it this way; after all, everyone has their own unique ways to work. But you can use these points as suggestions and include them in your script.
- Coverslide
- Agenda
- Speaker intros
- Industry landscape and challenges
- Introduce product launch
- Key benefits
- Live product demonstrations
- Summary slide
- Webinar survey
Once all the necessary tasks have been done, you have built a script, you have already assigned someone as the speaker, and there is a backend team ready for the work. Now, what is the essential thing that comes next? the webinar meeting platform.
This is the last major step for your pre-product launch.
You are supposed to choose among the thousands of webinar platforms to see what suits you the best and helps you have the best experience.
Once you have selected the platform, do the rehearsal before the big day. And practice a lot. Don’t forget, practice makes perfect.
The Day Right Before the Product Launch
Check all the functionalities of the webinar platform and the device through which you are going to hold the webinar.
Check the mic and speaker settings to see if everything is fine and go through the slides and see whether the slides are coherent enough with the script.; they must be smooth enough without any errors.
Make a webinar flow that will help your entire team be on the same page.
Have a proper run-through right before the day of the product launch.
The D-day
Here comes the day for which you have been making efforts for three or four weeks. Don’t panic; do as it was planned.
Post-Product Launch Strategy
The work isn’t done right after concluding the product launch. This is the peak time because the audience is still engaged in the product. It is the right time to follow up, send them the right emails, and help them understand the necessary information about the product, which encourages them to buy the product. Even if they do not buy the product currently, it will help you build a market network.
Most importantly, measure the feedback generated by a task and evaluate the resultant work accordingly.
Make the most of this product launch event, as it will help you generate more revenue. The entire audience will get connected, and they’ll know creative ways to use your product.
Through this built-in network, you can expand your network, which is very important to making your product launch a great success.
Key takeaways
- Plan out every single step.
- Don’t miss out on the smaller tasks to keep for later.
- communicate through a good speaker.
- Check all the technicalities right before the day of the product launch.
- Make sure to engage with the audience through the right emails.
- Evaluate the metrics based on the feedback received.
- Communicate with the team better. Remember, teamwork makes the dream work.
By keeping all these points in mind, you will have a blast on the day of the product launch. But even if you don’t get conversions, make sure to use the audience in the correct manner to expand the network.
The better the network, the better the business.
